It is evident that the growing popularity of sustainable packaging has a direct impact on the emerging trends of product packaging. If you visit the grocery stores the changes in food packaging design are clearly visible. More and more food processing companies are turning to organic packaging as a healthier and safer alternative to plastic packaging. Unconventional graphics, stylish fonts, calligraphy, minimalist design on custom corrugated boxes and most importantly the use of biodegradable or sustainable material for packaging food items not only attracts eyeballs but also makes the product much more desirable.
The truth is good packaging design definitely adds to the value of your product as it can lure customers with the look and feel. There is scope of argument whether low quality product can be sold in good looking packages or not. But surprisingly there are a lot of people who are easily influenced by the packaging and sometimes buy a product simply “because it looks cooler than its competition”! However, this is not advisable that you sell bad product in nice packaging, but yes – the combination of good quality product and nice packaging can do wonder. In short, organic packaging enhances the appeal of the product itself and along with it creates a brand impression.
However, packaging design is not the last word. According to packaging manufacturer companies there are reasons why consumers prefer organic packaging, especially for food items. Survey on some social networking sites has come up with different reasons why consumers buy products that have green packaging.
- People think that companies using organic packaging are committed to quality. As they maintain a high standard of the packaging it is expected that they will maintain the same for the product inside.
- Organic packaging complements organic food products. Since organic products are premium quality products and comparatively expensive customers want to see the difference as a whole.
- And finally, good packaging attracts people. Organic packaging is designed innovatively so that they can be reused which is another reason most people love to go for products with organic packaging.
So, as a product manufacturer, if you are not sure what to choose for packaging you need to know what your target audience will actually like. Adopting some good design concept will definitely add value to your products.