“First impression is last impression” – this phrase is absolutely justified for product packaging. When people shop around for buying something, the first thing that they see is how a product is packaged. The packaging creates the first impression about a product because customers are not aware of whether the item inside is good or bad. Initially they judge a product by seeing the packaging which can easily make or break the brand image.
It is not an exaggeration to say that packaging sets the tone of a product. It defines the look of an item. Hence, you should be very careful about the packaging of your product. When you opt for printed packaging for your products, there are a few things that you should keep in mind.
Let’s have a look at the factors to remember before opting for printed packaging.
- The first thing to do is to choose a printing company. Make sure to choose a company with good market reputation. Once you choose a company, you should discuss about the packaging requirements and specifications. Try to go for a company that can create packaging from scratch as well as re-design or update your existing packaging.
- Handing over the task to a company is not enough. You will have to ensure that they are following the right methods. You may suggest image, font or color. The most important thing to check is that all images used on the package are above 300 dots per inch. Linked images should be gathered in one area.
- You may create the design yourself and then just choose a wholesale packaging company to print the package with the given design. You may send the final file to the packaging company through methods such as email, file drop system or FTP. Maintain constant touch with the printer to avoid mistakes.
- Make sure the printing company uses high quality material for creating package for your products.
Following these simple tips will help you to create printed packaging that will give your products a unique identity.