Packaging has now become an integral part of the marketing efforts of manufacturers. They follow a wide variety of retail packaging techniques to attract customers. The purpose of packaging is no more limited to protection of a product. It also tells a lot about the product inside. It aids in promoting a product. Packaging also helps to build brand recognition.
Let’s have a look at the different types of retail packaging.
A variety of materials are used for flexible retail packaging. Flexible packaging usually loses its shape once it is opened. This type of packaging is ideal for food products especially vegetables and fruits. Food products come in air-tight sacks, plastic bags and other containers. A specific way of sealing is used for flexible packaging. Once you open it, it’s hard to close or re-seal it. Re-sealable flexible packaging is also used for frozen foods, dried fruits and similar staff.
Solid packaging materials are used for rigid packaging. Some of the common examples of rigid packaging include cardboard box, juice containers, plastic gallon milk, cereal box, soda pop bottles, beverage containers and household cleaners. Products like toys and electronic goods also come in rigid packaging. Plastic trays and containers are the most popular example of rigid packaging.
This type of packaging is primarily used for products that come in irregular shape. These products don’t fit traditional packaging boxes. Many retailers also choose custom packaging as it helps their products to stand out. It aids in creating brand recognition and awareness. Customers can easily recognize a product that has attractive packaging. Special protective materials can be used for custom retail packaging. It aids in extended shelf life of a product.
This type of packaging is getting popular day by day. Instead of using new materials, retails products are packaged in recycled glass, plastic and glass from the discarded consumer packages. Many times, leftover raw materials are also recycled for creating packages. This type of packaging can save a good deal of money. It is also eco friendly since resources are not wasted.