Consumer product manufacturers are having their best times in the market. You can say it is challenging as well. The way retail industry is changing its face and retail stores are gaining huge market share, things are getting even tougher for marketers.
Today you can’t think of basic ways to do packaging. The whole level of expectations, requirements, need for customization and delivery schedule has changed a lot. Even your order value and volume are not limited to few hundreds. Packaging concept, its design, look and feel factors have also made a big difference in the way we used to look at packaging etiquettes.
What does this trend indicate?
It shows the emergence of big-box retailers. Marketers have to move products quickly and efficiently to shoppers. This needs custom retail packaging to be done for newly launched products. Only retail packaging box can suffice the need of bulk requirements having latest facilities in place.
Why retail packaging is in great demand?
We all know how manufacturers are trying hard to find ways that can make their product more appealing to shoppers. Buyers who prefer to shop in bulk always look for flexible retail packaging options. They should be attractive, convenient to carry and environment-friendly. Therefore any packaging for retail should give value and uniqueness to a shopper.
The most alluring feature of recent packaging is that it should be opened and closed through zip seals and zip locks. This is something most of the warehouse shoppers insist the most. Every buyer wants the package of a product to last longer after they are opened. Therefore protecting the packages from spoilage is also a necessity.
Moreover flexible packagings like printed stand up pouches are in great demand. You can display it in a variety of ways. Thus new means and methods of product packaging are being developed every alternate day.
In fact, this is one of the reasons why wholesale retail packaging has a high margin of success.
Thus custom packaging presents great opportunities for manufacturers to sell more and earn big profits.