Exotic and expensive packaging has become an integral part of today’s consumerism. Manufacturers are aware of the fact that the buying decision of a consumer depends on the packaging of a product to a great extent. Manufacturers are giving more importance to the attractiveness of packaging. Businesses spend a good deal of time and money to ensure that their product packaging is eye-catching. Custom retail packaging boxes help products to stand out in a competitive market.
The Impact of Retail Packaging on the Environment
Although retail packaging is an integral part of a brand’s marketing efforts, it results in tons of waste. The process involves heavy costs. While very few packaging materials can be recycled, most of them go straight to the river and pollute the land and water. Retail packaging results in huge wastage of environmental resources.
The Future of Retail Packaging
Consumers are becoming more aware of the impact the packaging materials have on the environment. They are now choosing eco-friendly alternatives actively. When they shop, they opt for products that come in packaging that can be recycled. Traditional retail box printing has become obsolete.
If you want to reach your target audience and impress them, you will have to take a “greener” approach. It will only empower your marketing objectives. The trend of sustainable packaging is gaining importance day by day. No matter which industry your products belong to, you should embrace sustainable packaging if you want to attract consumers.
What is sustainable packaging?
Sustainable packaging is used to conserve environmental resources and reduce wastage. The three major elements to sustainable packaging are:
Reduce: Most of the packaging designs are larger than needed. This technique was used by manufacturers to make a product appear bigger. Naturally it causes huge wastage. Reducing just the size of packaging can save environmental resources.
Reuse: Many packaging materials can be used only once. They need to be thrown away right after use. However, choosing materials like paper that can be reused several times can reduce wastage.
Recycle: Choosing packaging materials that can be recycles helps to conserve valuable materials like paper, glass or cardboard.